Radionica

Science Communication 101: From Research to Reach

Katarina Stekić Stojanović

Research Assistant, Department of Psychology – Laboratory for Neurocognition and Applied Cognition University of Belgrade, Faculty of Philosophy

Science communication is becoming increasingly important in an era when distinguishing truth from misinformation is more challenging than ever. As highlighted during the COVID-19 pandemic, the role of academics and researchers has become central in helping broader audiences understand a rapidly changing world and navigate complex scientific information. At the same time, funding bodies are placing greater emphasis on applied research and expect researchers to clearly communicate how their work contributes to addressing real-world challenges. This workshop will provide practical tools and guidance for communicating research ideas and findings effectively. Participants will learn how to tailor messages for specific audiences, present information concisely without compromising accuracy, and convey complex concepts in ways that are simple, clear, and impactful.