Workshops

Science Communication 101: From Research to Reach

Katarina Stekić Stojanović

Research Assistant, Department of Psychology – Laboratory for Neurocognition and Applied Cognition University of Belgrade, Faculty of Philosophy

Science communication is becoming increasingly important in an era when distinguishing truth from misinformation is more challenging than ever. As highlighted during the COVID-19 pandemic, the role of academics and researchers has become central in helping broader audiences understand a rapidly changing world and navigate complex scientific information. At the same time, funding bodies are placing greater emphasis on applied research and expect researchers to clearly communicate how their work contributes to addressing real-world challenges. This workshop will provide practical tools and guidance for communicating research ideas and findings effectively. Participants will learn how to tailor messages for specific audiences, present information concisely without compromising accuracy, and convey complex concepts in ways that are simple, clear, and impactful.

Katarina is a Research Assistant at the Faculty of Philosophy in Belgrade, Department of Psychology, and an Expert Advisor at the Center for the Promotion of Science. She has been actively involved in science promotion since 2015 through various projects, while her focus today is mainly on advancing STEAM education through teacher trainings and international collaborations. She has long-term experience in organising and running science communication events, writing popular science literature, as well as EU grant writing and coordinating EU-funded projects (e.g. Horizon, Erasmus+).